Linda Jackson (Peugeot) : "I'm a great lover of sort of sitting back, listening to what people are saying and then, I start to give direction.”
Peugeot is reinventing the future of mobility under the leadership of Linda Jackson. With a bold vision, cutting-edge innovations like the revolutionary Hypersquare steering wheel, and a commitment to design and technology, the brand is navigating the challenges of electrification and a rapidly changing automotive market. Linda Jackson, CEO of Peugeot, shares her journey, the keys to her leadership, and how she is reshaping this iconic brand while staying true to its DNA of allure, emotion, and excellence.
Did you know that one of our biggest French car brands is run by a British woman?
We found out when we met Linda Jackson, CEO of PEUGEOT. This legendary and historic, global brand has had to radically renew itself to adapt to a rapidly changing automotive market.
The switch from the combustion engine to electric mobility, falling purchasing power, environmental impact, European legislation, a globalised market, colossal investments, and fierce competition from emerging countries…
Being a famous brand is no guarantee of staying in the race (take Kodak as an example…). It’s not the strongest who succeed, but those who know how to adapt, and show resilience and change.
Linda Jackson understands this very well: years ago she left England to work in France in a completely tech environment, without being an engineer, and in a large group dominated mainly by men.
How will Peugeot stand out in the sea of sameness?
Linda Jackson, CEO of Peugeot, shares her journey to the top of the company and her approach to gaining the teams' trust. She explains how she first focused on understanding the company before introducing key innovations, such as the Hypersquare, a revolutionary steering wheel. She also discusses her vision for Peugeot's future, emphasizing design and technology to deliver a unique driving experience and meet customer expectations.
Peugeot's vision for the road ahead
How is Peugeot shaping the future of driving? In this extract, Linda Jackson, CEO of Peugeot, shares her journey to the top and reveals the bold innovations transforming the brand. From electrification to the cutting-edge Hypersquare steering wheel, discover how Peugeot is staying ahead in a rapidly changing industry.
Peugeot’s DNA and the Role of AI
What defines the essence of Peugeot, and how does the brand stand out in a constantly evolving industry? In this extract, Linda Jackson, CEO of Peugeot, takes us into the brand's unique DNA, built around three essential pillars: allure, emotion, and excellence.She explains how these values are embodied in bold designs, unmatched driving pleasure, and cutting-edge technological innovations. Linda also shares her vision of a future where talent diversity, continuous training, and the integration of technologies like artificial intelligence, with tools such as ChatGPT directly in vehicles, transform the driver experience.
From Ballet Dreams to the Boardroom: Linda Jackson’s Journey
In this extract, Linda Jackson, CEO of Peugeot, shares her biggest challenges, secrets to leading with agility, and personal growth lessons.Discover how she balances electrifying innovation, motivates her team, and finds harmony between work and life—all while inspiring the next generation of leaders. Don’t miss her surprising twist from ballet to business success!
Peugeot is reinventing the future of mobility under the leadership of Linda Jackson. With a bold vision, cutting-edge innovations like the revolutionary Hypersquare steering wheel, and a commitment to design and technology, the brand is navigating the challenges of electrification and a rapidly changing automotive market. Linda Jackson, CEO of Peugeot, shares her journey, the keys to her leadership, and how she is reshaping this iconic brand while staying true to its DNA of allure, emotion, and excellence.
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